More from this Author

Know Your Customer

by Robert B. Woodruff, Sarah F. Gardial

Marketing Decision Making

by David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Marketing

by David W. Cravens, Robert B. Woodruff

Market Opportunity Analysis for Short-Range Public Transportation Planning

by Robert B. Woodruff

Marketing Decision Making

by David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Marketing in Action

by A. Forman, David W. Cravens, Robert B. Woodruff